We all know that word-of-mouth and recommendations are often the most influential factors when it comes to whether or not a customer will purchase a product or service. But in today’s digital age, how does this type of marketing play into our strategies?
In this blog post, we’ll discuss its importance, tips on how to effectively use it online, and how it can help you get your brand noticed.
What Is Word-of-Mouth Marketing?
In the past, word-of-mouth marketing was primarily physical. People would tell their friends and family about products or services they liked and then those individuals would go and purchase said items. This form of marketing is still effective today, but with the advent of social media, it has become even more powerful.
Nowadays, when someone loves a product or service, they can write a review online which can be read by hundreds or even thousands of people. And if those reviewers have a large social media following, their recommendation can reach an even wider audience. This is why it’s so important for businesses to encourage their customers to leave reviews and to make it easy for them to do so.
Of course, not all reviews are going to be positive. But even negative reviews can be beneficial for businesses as they provide an opportunity to address any issues and enhance the customer experience. So, if you’re not yet incorporated this into your digital marketing strategy, now is the time to start!
Advantages of Word-of-Mouth Marketing
There are many benefits to word-of-mouth marketing, but some of the most notable include increased brand recognition, higher conversion rates, and refined customer loyalty. When customers recommend your brand to their friends and family, it not only helps you attract new clients but also strengthens your relationship with current customers.
In a virtual age where there are endless choices and options available at our fingertips, personal recommendation carries a lot of weight. Conversion rates are also significantly higher when customers are referred by a friend. Studies have shown that referred customers are 18% more likely to transform than non-referred customers.
Finally, happy customers who have had a positive experience with your brand are much more likely to stick around and become loyal fans. In fact, according to the White House Office of Consumer Affairs, acquiring a new customer can cost five times more than retaining an existing one.
Leveraging Word-of-Mouth Marketing in a Digital Age
To leverage word-of-mouth marketing nowadays, businesses need to focus on creating exceptional customer experiences. This can be done by paying attention to detail, providing great customer service, and going above and beyond for your customers. When customers have a worthwhile experience with your brand, they are more likely to share it with others online. In turn, this can help you magnet new customers and grow your business.
Examples of Successful Word-of-Mouth Campaigns
The ALS Ice Bucket Challenge
This campaign went viral on social media, with people challenging each other to dump a bucket of ice water over their heads to raise awareness for ALS. The challenge was simple, and it got people talking and laughing. As a result, the ALS Association raised over $115 million in donations.
Nike’s “Just Do It” Campaign
Nike’s iconic slogan is synonymous with success. The company has built a brand that is recognized and trusted all over the world. And it all started with a simple phrase that encouraged people to get out there and start moving.
Dove’s “Real Beauty” Campaign
Dove’s “Real Beauty” campaign was created to celebrate women of all shapes, sizes, and colors. The company used real women in its ads and challenged traditional beauty standards. As a result, Dove became known as a brand that celebrates diversity and promotes body positivity.
Old Spice’s “The Man Your Man Could Smell Like” Campaign
Old Spice’s award-winning campaign featured actor Isaiah Mustafa as the embodiment of what it means to be a manly man. The commercials were funny, clever, and engaging, and they helped Old Spice become one of the most popular men’s grooming brands in the world.
Tips for Utilizing Word-of-Mouth Strategies
Using Social Media Platforms to Your Advantage
Platforms like Facebook and Twitter provide a great way to reach a large audience quickly and easily. Make sure you post engaging content that will encourage your followers to share it with their networks.
Seek Out Online Influences in Your Industry
These individuals have already built up a large following and can help promote your brand to an even wider audience. Reach out to them and see if they are interested in working with you.
Make It Easy for Customers to Leave Reviews and Testimonials
Include links on your website and social media pages where customers can leave feedback about their experience with your product or service. This can help generate word-of-mouth buzz and boost your credibility at the same time.